Nothing, Nowhere. at Worcester’s New Tradition Co.

Back in December, I got a call from my cousin Joe (a.k.a Nothing, Nowhere.) to photograph him for the upcoming release of his fourth studio album, Trauma Factory.

“Sure, Of course!”

Being in the middle of a pandemic and trying to find an appropriate location, all things considered, I reached out to friend and fellow photographer Joe Gonzalez-Dufresne for some help on locations — he’d been super helpful on that front before.

He connected me with Joe Weiss who owns & operates New Tradition Co., a rad coffee shop and building in Worcester, MA. Joe also happens to be in the band Four Year Strong, so that’s neat.

Above the coffee shop, and accessed by snake-ing your way thru a motorcycle workshop, is a pretty neat open space — a perfect spot for mixed use whatever. In my case, it was a temporary photo studio.

So on a Saturday, I met up with Joe, Joe & Joe in Worcester and took some photos.